Modern pipeline software

Run your pipeline
with clarity.

Lead Wave helps relationship-led teams find the independent retailers that fit their brand, and win them — because lasting growth starts with the right connections.

Trusted by wholesale teams at independent fashion & lifestyle brands.

Pipeline value
£1.24M
+18% vs last 30 days
New
£320k
Nurturing
£810k
Qualified
£920k
Proposal
£420k

The platform

Soft structure. Intelligent clarity.

Buyer pipeline

Every stockist, stage and next best action in one calm pipeline — scored by how well they fit your brand, so you work the right accounts first.

Relationship intelligence

Surface the signal from every touch — who opened, who replied, who's gone quiet — so you always know what matters next.

Follow-up workflow

Auto-capture, assign and follow up. Sequences draft the emails, alerts flag the forgotten — nothing slips through.

How it works

Three steps to a healthier pipeline

01

Connect

Bring your brand and its stockists into Lead Wave. We map the territory and score the fit.

02

Capture

Discover independent retailers that match your brand, and surface the insight that matters.

03

Grow

Take the right action at the right time — draft, send, follow up, and close with clarity.

“Lead Wave changed how our team works. We finally have a single source of truth for our relationships — and it shows in our results.”
Sarah Mitchell
Head of Partnerships

Pricing

Simple pricing. Built for growth.

Start free. Scale with confidence.

Starter
£0

For individuals getting started with pipeline clarity.

  • Up to 3 users
  • Core pipeline + map
  • Activity logging
Start free
Growth
£49per user / month

For growing teams ready to drive results.

  • Everything in Starter
  • Relationship intelligence
  • Sequences + auto-drafts
  • Territory + reporting
Start free trial
Scale
Custom

For larger teams with complex needs.

  • Everything in Growth
  • Advanced integrations
  • Custom reporting
  • Priority support
Talk to us

Build a healthier pipeline.

Find the retailers that fit your brand, and grow the relationships that last.